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Elit Plin de Carne Virșli

ownerWH Group (China)
originRomania
manufacturedRomania

Elit Plin de Carne Virșli is a traditional Romanian sausage variety produced by SC Elit SRL. Known for its high meat content and lack of mechanically separated meat (MDM), it represents a premium segment of the Romanian cold cuts market. The 'Virșli' style is a regional specialty, often associated with the Hunedoara and Alba regions of Transylvania, traditionally made from a mixture of goat, sheep, and beef or pork.

The brand Elit was established in Romania in 2002 and grew to become one of the country's leading meat processors. In 2018, the Smithfield Group acquired Elit along with its sister company, Vericom. Since then, the brand has operated as a key player within the portfolio of Smithfield Romania, benefiting from global supply chain efficiencies while maintaining its local Romanian heritage and production facilities in Alba Iulia.

Ultimately, the brand is owned by the WH Group, a multinational meat and food processing giant concentrated on pork production. This ownership structure makes Elit a significant part of one of the largest pork companies in the world, ensuring high standards of industrial food safety and distribution across the European market.

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