Continente Seleção Chouriço de Carne Porco Preto Alentejo

Continente Seleção is a premium private label brand owned by Sonae, a major Portuguese multinational group. This specific product, Chouriço de Carne Porco Preto Alentejo, is a traditional Portuguese cured sausage made from Alentejo Black Pig, a breed native to the Iberian Peninsula.

The brand 'Continente' was established in 1985 with the opening of the first hypermarket in Portugal. Over the decades, it has evolved into a household name, with 'Seleção' representing their gourmet or high-quality line. The manufacturing process is localized in Portugal, specifically tied to the Alentejo region to maintain protected status or traditional production methods associated with Black Pig (Porco Preto) products. The brand remains under the ultimate ownership of Sonae MC, the food retail division of Sonae, which is headquartered in Maia, Portugal.