Alesto Datteln Deglet Nour

Alesto is a well-known private label brand primarily sold by the German retail giant Lidl. This specific product features Deglet Nour dates, a variety renowned for its translucent color and soft texture, which are typically cultivated in North African countries like Tunisia and Algeria.

As a private label, Alesto products are sourced from various international suppliers and packaged specifically for Lidl. The ultimate ownership of the brand lies with the Schwarz Group, one of the world's largest retail corporations. This structure allows the brand to offer high-quality snacking products, ranging from nuts to dried fruits, at competitive prices across the European market.