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Cheez-It is an iconic American brand of cheese crackers that traces its origins back to 1921. It was originally created by the Green & Green Company in Dayton, Ohio. The crackers were marketed as a 'baked rarebit,' drawing inspiration from the traditional dish of melted cheese over toast. Over the decades, the brand has become a staple of American snacking, known for its distinct one-inch square shape and real cheese flavor.
In early 2026, the brand is under the ultimate ownership of Mars, Incorporated. This transition followed a massive acquisition of Kellanova (the snacks-focused successor to the original Kellogg Company) by Mars, a deal that was finalized in 2025. This move brought Cheez-It under the same corporate umbrella as global giants like M&M's and Snickers.
Manufacturing of Cheez-It crackers remains largely concentrated in the United States, with significant high-tech production facilities located in Cary, North Carolina, and Battle Creek, Michigan. While the product has expanded into international markets like Canada, Australia, and the United Kingdom, the core manufacturing base continues to be rooted in the U.S. using domestic wheat and cheese.
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