Albert Heijn Basmati Rice

Albert Heijn (AH) Basmati Rice is a private-label product of the largest Dutch supermarket chain. Basmati rice is geographically protected, meaning it is traditionally grown and harvested in the Himalayan regions of India and Pakistan. The raw rice is imported from these regions to meet specific aromatic and long-grain quality standards.

As a store-brand product, it is managed by Ahold Delhaize, a major international food retailer. While the brand is quintessentially Dutch, the production involves global supply chains, often being packaged in the Netherlands or neighboring European countries after harvest. The brand remains under the ultimate ownership of Ahold Delhaize, which operates various supermarket brands globally.