Kellogg's Special K Dark Chocolate

Special K is a world-renowned breakfast cereal brand that originally launched in the United States in 1955. Created by the Kellogg Company, it was the first cereal to be fortified with vitamins and minerals, specifically targeting health-conscious consumers. The brand has since expanded into a diverse range of products, including snack bars and shakes, maintaining its position as a staple in the breakfast category.

Today, Kellogg's Special K is manufactured in various facilities throughout North America, Europe, and Australia to serve its international markets. In recent years, the brand underwent a significant corporate shift when the original Kellogg Company split into two independent entities. For consumers in North America, the brand is managed by WK Kellogg Co, while for the rest of the world, including the European market shown here, it is owned and operated by Kellanova (formerly Kellogg's global snacking business). Both companies remain headquartered in the United States, keeping the brand's American heritage intact while evolving into the 2026 era of global food production.