Vittoria Coffee Mocha Efti Instant Coffee

Vittoria Coffee is a prominent Australian coffee brand that has become synonymous with premium Italian-style coffee culture in the region. The brand was founded in 1947 by Italian brothers Orazio and Carmelo Cantarella in Sydney, Australia. They initially began by importing Italian food and coffee to cater to the growing European migrant population.

Today, Vittoria Coffee remains a family-owned business under the Cantarella Bros company. While the company roasts much of its fresh coffee in Australia, its instant and freeze-dried coffee lines, such as the Mocha Efti variety, are often manufactured in specialized facilities in Thailand to meet global production standards. The brand continues to be headquartered in Australia, maintaining its legacy as a pioneer of the local coffee industry while expanding its presence internationally.