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Peroni Nastro Azzurro 0.0% Limone is a non-alcoholic beverage that combines the traditional Italian brewing craftsmanship of Peroni with the citrus zest of natural lemon. The brand, Peroni, originated in Vigevano, Italy, in 1846 and has since become one of Italy's most recognized global symbols in the beverage industry.
While the brand maintains its deep Italian roots, it has transitioned through international ownership. Originally founded by Francesco Peroni, the company eventually merged to form Birra Peroni. Today, the brand is owned by the Asahi Group Holdings, a major Japanese multinational conglomerate that acquired Birra Peroni in 2016 from Anheuser-Busch InBev. This acquisition was part of a larger divestment required by regulators following AB InBev's acquisition of SABMiller.
The product is primarily manufactured in Italy across several breweries, maintaining the authenticity of its ingredients and flavor profile. In different regions, such as Romania where this specific labeling points towards, it is often imported or distributed via local subsidiaries of the Asahi Group to ensure wide availability across European markets.
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