Weetabix Oatibix breakfast cereal

Oatibix is a well-known breakfast cereal variation produced by the iconic British brand Weetabix. While the original Weetabix cereal is wheat-based, Oatibix is made primarily from 100% whole grain oats, catering to consumers looking for the nutritional benefits of oats in the traditional biscuit format. The brand has a long-standing history of producing high-quality cereals that are a staple in many households across the United Kingdom and internationally.

The product is primarily manufactured at the Weetabix Food Company's facilities in Burton Latimer, Northamptonshire, United Kingdom. The brand was originally established in the UK in 1932. Historically, the company was a family-owned British enterprise, then passed through several ownership changes including Lion Capital and Bright Food. As of 2017 and moving into the mid-2020s, the brand is owned by the American consumer goods giant Post Holdings, Inc., which manages it through its Weetabix Food Company subsidiary in the UK.