Eldorado Apple Juice Concentrate

Eldorado Apple Juice is a private-label product offered by the Swedish retail giant Axfood. The brand was established in 1969 with the goal of providing high-quality basics at a lower price point than premium brands. While the brand is Swedish in origin, the concentrated juice is often sourced from multiple countries across Europe or globally, depending on seasonal availability and harvest quality. Ownership of the brand lies entirely with Axfood AB, a leader in the Swedish food retail market that also operates chains like Willys and Hemköp. The product is primarily distributed within Sweden through Axfood's extensive logistics and retail network.