Rewind Backyard BBQ & Honey Corn Chips

Rewind is a private label snack brand developed exclusively for Action, a fast-growing international non-food discount retailer. The 'Backyard BBQ & Honey' corn chips are part of a retro-themed snack line designed to offer high-quality alternatives to mainstream brands like Doritos at a lower price point.

Manufacturing for Rewind products typically takes place in the Netherlands or neighboring European countries to supply Action's vast network of stores across Europe. The brand emphasizes bold flavors and a nostalgic aesthetic, aligning with the retailer's strategy of providing trendy yet affordable consumer goods. As a private label, the ultimate ownership lies with Action (Action Holding B.V.), which is headquartered in Zwaagdijk-Oost, Netherlands.