Gifflar Saffron

Gifflar is an iconic Swedish brand of small cinnamon rolls and festive flavored pastries. The brand is produced by Pågen, a leading household name in Sweden known for its extensive range of breads and sweet baked goods. This specific variant is the saffron-flavored 'Gifflar' commonly sold during the winter season.

Pågen is a family-owned company with deep roots in Malmö, Sweden, where it was originally founded. Most production still takes place in their Swedish bakeries (Malmö and Gothenburg) to ensure quality and freshness for the Nordic and European markets. As a privately held family business, Pågen AB remains the ultimate owner of the brand.