Flora ProActiv margarine spread

Flora ProActiv is a popular plant-based margarine alternative specifically formulated to help lower cholesterol through the inclusion of plant sterols. The brand has a deep history, originating within the Anglo-Dutch multinational Unilever, which launched the Flora line (known as Becel in many markets) to offer heart-healthy alternatives to traditional butter.

In 2018, Unilever sold its global spreads business to KKR, a private equity firm, which subsequently formed Upfield. Today, Upfield is the world's leading producer of plant-based spreads. While the product is marketed globally, manufacturing typically occurs in various regional facilities across Europe and other continents to serve local markets, often utilizing sunflower and rapeseed oils as primary ingredients.