True Dates Sour Cola flavoured dates

True Dates is an innovative snack brand originating from Denmark that reimagines traditional dates as a healthy alternative to confectionery. The product shown, Sour Cola flavoured dates, utilizes the natural sweetness of deglet nour dates combined with natural flavorings to mimic classic candy profiles without added sugars. The brand is known for its commitment to sustainability and ethical business practices, as evidenced by its status as a Certified B Corporation.

Manufacturing takes place in Denmark, where the brand maintains its production facilities to ensure quality control and adherence to European food standards. While the raw dates themselves are sourced from North Africa (typically Tunisia), the flavoring and final processing are performed locally in the Nordic region. The brand is currently owned by True Gum ApS, which started as a startup focused on plastic-free chewing gum before expanding its portfolio into higher-health-value snacks like True Dates.