Assi Black Bean Paste (Chunjang)

Assi Black Bean Paste is a staple ingredient in Korean-Chinese cuisine, specifically used for making Jajangmyeon. The brand 'Assi' is a well-established name specializing in authentic Korean food products distributed worldwide. The paste is primarily manufactured in South Korea to maintain its traditional flavor profile, consisting of fermented wheat flour and soybeans.

The brand is owned by Rhee Bros, Inc., a major US-based importer and distributor of Pan-Asian foods founded by Syngman Rhee in 1976. Over the decades, it has grown to become a leading supplier of Korean groceries in North America and overseas, ensuring that classic Korean flavors are accessible to international markets while remaining rooted in Korean culinary traditions.