Frija H-Vollmilch

Frija is a well-known private label brand primarily sold through the German discount retailer Netto Marken-Discount. This specific product is a 'haltbare H-Vollmilch' (UHT whole milk) with a fat content of 3.5%. The brand is designed to offer high-quality dairy staples at competitive prices within the German market.

As a private label, Frija products are typically manufactured by various large-scale German dairies under contract for Netto. The brand is originally German, developed by Netto Marken-Discount to serve its domestic store network. Netto Marken-Discount itself is a major subsidiary of the EDEKA Group, which is Germany's largest supermarket corporation.

The ultimate ownership lies with the EDEKA Group, headquartered in Hamburg, Germany. EDEKA operates as a cooperative and manages a vast portfolio of private labels and retail chains, ensuring that brands like Frija benefit from extensive supply chain logistics and strict German quality standards.