Roi de Trèfle Original Französischer Brie

Roi de Trèfle is a private-label brand specialized in traditional French cheeses, primarily marketed in German supermarkets like ALDI Nord and ALDI Süd. The product shown is an 'Original Französischer Brie', which is produced in France to maintain the authentic geographical profile and quality of the soft-ripened cheese.

Behind the brand name, which translates to 'King of Clubs' from French, is the retail giant ALDI. ALDI uses various registered trademarks like Roi de Trèfle to offer specialized international products at competitive prices. While the manufacturing is handled by French dairy cooperatives or private dairy companies through contract manufacturing, the brand remains an intellectual property of the ALDI retail groups. Its ownership continues into 2026 under the management of the respective ALDI regional organizations.