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Old El Paso is one of the world's most recognized brands for Mexican-style food products. Founded in 1917, the brand originally started in the United States and was named after the city of El Paso, Texas, which serves as a gateway to Mexico. For many decades, it has been a staple in global grocery aisles, providing everything from taco kits to corn tortillas.
Manufacturing for Old El Paso products is decentralized to serve different global markets efficiently. For the European market, products are often manufactured in Spain or the Netherlands, while North American supplies are generally produced in the USA. Today, the brand is owned by General Mills, a major American multinational consumer foods manufacturer. They manage the brand's global distribution and product innovation, ensuring it remains at the forefront of the convenient Mexican food category.
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