Crownfield Honey Nut Flakes

Crownfield is an exclusive private-label brand owned by the German global discount supermarket chain Lidl. This brand is prominent throughout Europe, particularly in the UK and Ireland, serving as a value alternative to mainstream breakfast cereal brands. The product range covers a wide variety of breakfast staples including cornflakes, muesli, and granola.

Manufacturing for Crownfield products is distributed across various European countries where Lidl operates. Depending on the specific market, the cereal may be produced in Germany, France, or the United Kingdom. Lidl maintains strict quality control over its private labels to ensure consistency across different regions.

The ultimate owner of the Crownfield brand is the Schwarz Group, a family-owned multinational retail group that also owns the Kaufland hypermarket chain. Based in Neckarsulm, Baden-Württemberg, Germany, the Schwarz Group is one of the largest retailers in the world by revenue. The brand operates without a separate corporate entity, functioning as an internal label for Lidl's procurement networks.