Kellogg's Trésor chocolate hazelnut cereal

Kellogg's Trésor, known as Krave in other markets, is a popular breakfast cereal featuring crunchy cereal pillows filled with chocolate and hazelnut cream. Originally launched by the Kellogg Company, a brand with deep roots in Battle Creek, Michigan, USA, it has become a staple in European breakfast aisles, particularly in France where it is marketed as 'Trésor'.

Manufacturing for the European market typically occurs in several locations, including plants in the United Kingdom and Spain, to ensure supply across the continent. Following a corporate restructuring in 2023, the brand is now under the ownership of Kellanova, the global snacking-focused entity that split from the traditional North American cereal business (now WK Kellogg Co). Kellanova continues to manage the brand's international presence, maintaining its status as a leading global food manufacturer based in the United States.