Viva Chips

Viva Chips is a popular snack brand that originated in Romania. It is widely recognized for its diverse range of flavors and textures, including potato-based and corn-based snack products. Since its inception, the brand has grown to be a staple in the Romanian retail market and is frequently exported to various neighboring European countries.

The brand was developed by European Food S.A., which remains the primary manufacturer and legal owner. The production facilities are based in the Bihor County region of Romania. These facilities utilize modern processing techniques to cater to the high demand for savory snacks in the Balkan and Eastern European regions.

European Food S.A. is part of the European Drinks & Foods group, one of the largest private food and beverage conglomerates in Central and Eastern Europe. The group maintains a vertically integrated business model, controlling everything from production and packaging to distribution networks. As of 2026, the brand remains under the private ownership of the group founders, maintaining its status as a Romanian-headquartered enterprise.