Shines Hot Smoked Irish Mackerel

Shines Seafood is a premium family-run Irish brand rooted in Killybegs, County Donegal. Founded by John Shine and his wife Ciara, the brand draws on decades of experience in the fishing industry. Specializing in high-quality preserved fish, Shines is particularly known for its Wild Irish Tuna and Hot Smoked Irish Mackerel, focusing on traditional methods and sustainable sourcing.

While the company sources various premium seafood globally, their smoked mackerel line is a point of national pride, primarily produced and processed within Ireland. The brand remains entirely family-owned and operated as Shines Seafood, maintaining its headquarters and distribution operations from its original base in Donegal, resisting takeover by large multinational conglomerates.