Made O'Meter
Discover where a brand or product originates
Valfrutta is a historic Italian brand symbolising agricultural cooperation and quality. It was founded in 1972 following the merger of various agricultural cooperatives with the aim of promoting Italian-grown produce. The brand specializes in preserved fruits and vegetables, including legumes like these lentils, which are processed shortly after harvest to maintain nutritional value and flavor.
Historically part of the Fedexport system, the brand is now the flagship of Conserve Italia, one of Europe's largest agri-food consortia. The production is concentrated in Italy, primarily using crops from the cooperative's thousands of associated Italian farmers. As part of a cooperative structure, the brand ensures a short supply chain and high traceability of the raw materials.
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