Kingsway Jordbær læskedrik

Kingsway is a prominent private-label brand primarily associated with the Danish retail market, specifically Netto, which is part of the Salling Group. This strawberry-flavored squash (læskedrik) is designed as a concentrate meant to be diluted with water.

Originally developed to provide high-quality, affordable pantry staples for Salling Group's discount stores, the brand remains under the ultimate ownership of Salling Group A/S. While the manufacturing is primarily centered in Denmark to support local supply chains and ensure freshness, the sourcing for individual ingredients like fruit concentrates can vary based on seasonal availability. Today, it remains a staple in Danish households as a cost-effective alternative to international soft drink brands.