Family Care (F&C) cotton swabs

Family Care (often abbreviated as F&C) is a private label brand primarily associated with the Colombian retail group Grupo Éxito. These eco-friendly cotton swabs (copitos ecológicos) are designed with paper sticks instead of plastic to reduce environmental impact. The brand was created to provide affordable everyday hygiene and household essentials specifically for the Colombian and South American markets.

The product is manufactured in Colombia, leveraging local supply chains for cotton and paper processing. As a flagship private label for Grupo Éxito, the brand is part of a large corporate umbrella that has seen various international ownership shifts over the years, including significant historical stakes by the French Casino Group, and more recently transitioning under the control of the Salvadoran conglomerate Grupo Calleja.