Bulk Smooth Peanut Butter

Bulk (formerly known as Bulk Powders) is a prominent British sports nutrition and wellness brand that has established itself as a leader in the direct-to-consumer nutritional supplement industry. The product shown is their Smooth Peanut Butter, which is positioned as a clean-label health food featuring no added salt or palm oil.

Founded in 2005 by Adam Rossiter and Elliot Dawes, the company began its operations in a small unit in Colchester, United Kingdom. Their business model focuses on manufacturing many of their products in-house to maintain quality control and price competitiveness. The brand underwent a significant rebranding from 'Bulk Powders' to simply 'Bulk' to reflect its broader mission of supporting health and fitness beyond just bodybuilding.

Today, Bulk remains a privately held British entity under its parent company, Sports Nutrition Co Ltd. It operates primarily from its headquarters and manufacturing facilities in the UK, distributing products across Europe and internationally through its e-commerce platforms. The brand is well-regarded for its transparency in sourcing and its commitment to high-protein, natural food products.