Made O'Meter
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Cien is a prominent private label brand exclusively developed for and distributed by the German retail giant Lidl. Specializing in personal care and beauty products, Cien has gained a strong reputation for offering high-quality alternatives to international household brands at more accessible price points. This specific product, Aloe Vera facial tissues, is manufactured in Germany by WEPA Deutschland GmbH & Co. KG, a leading European manufacturer of hygiene paper products based in Arnsberg.
The brand is owned by the Schwarz Group, which is one of the largest retail conglomerates globally. While Cien was originally conceived in Germany as a value-driven private label for Lidl, it is now found in Lidl stores across dozens of countries. The ultimate ownership remains with the Schwarz Group, ensuring centralized brand management and quality control across its international markets.
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