Coccolino Blue Splash Fabric Softener

Coccolino is a widely recognized brand of fabric softener known for its iconic teddy bear mascot. The brand originated in Italy in the 1970s, where its name is derived from 'coccole,' meaning 'cuddles' in Italian. It quickly became a household staples across Europe and is marketed under various names internationally, such as Snuggle in the United States or Mimosín in Spain.

Today, the brand is owned by the British multinational consumer goods company Unilever. While it has its roots in Italy, manufacturing is decentralized to various regional facilities across Europe and other continents to serve local markets efficiently. The brand maintains a strong market presence by focusing on scent longevity and fabric care technology, continuing its legacy as a premium choice for laundry softness.