Raven Edge Goggles

Raven is a prominent brand specializing in motocross and snowmobile equipment, particularly known for its Edge series goggles. The brand was established as an in-house brand by the Swedish e-commerce giant Pierce Group, which operates well-known platforms like 24MX and XLMOTO.

While the brand is Swedish in origin and is managed by Pierce Group AB from their headquarters in Stockholm, the manufacturing of Raven products is typically outsourced to specialized factories across various countries, including China and other parts of Asia, to maintain competitive pricing while ensuring the technical standards required for action sports. Today, Raven serves as a signature brand within the Pierce Group portfolio, which is one of the largest players in the European motorcycle parts and accessories market.