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REWE Frei von is a specialized private label brand developed by the REWE Group, one of Germany's leading retail and tourism cooperatives. This specific product is a low-fat, lactose-free UHT milk designed for consumers with lactose intolerance.
The product is manufactured in Germany, typically sourcing milk from German dairy farms to ensure freshness and adherence to local quality standards. As a private label, the production is often contracted to established German dairy processing companies under the REWE brand umbrella.
REWE remains the ultimate owner and distributor, maintaining a strong market presence across Europe, particularly in Germany and Austria. The 'Frei von' line allows the group to compete in the growing market for functional and 'free-from' foods.
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