Milka Strawberry Cheesecake chocolate bar

Milka is one of the world's most recognizable chocolate brands, easily identified by its signature lilac packaging and the 'Milka Cow.' Originally founded in Switzerland at the turn of the 20th century, the brand has grown from a local Alpine favorite into a global confectionery powerhouse.

Today, Milka products are manufactured in several locations across Europe to meet high demand, with significant production facilities in Germany, Austria, and Poland. The brand emphasizes its roots by using 100% Alpine milk in its chocolate recipe, a core part of its marketing identity. The strawberry cheesecake variety shown is part of their larger format (300g) range, designed to mimic popular dessert flavors within a chocolate tablet.

Ownership of the brand has transitioned through several major corporate mergers. Currently, Milka is a flagship brand of Mondelēz International, a global snack food conglomerate. Mondelēz oversees the brand's international distribution and sustainability initiatives, such as the 'Cocoa Life' program visible on the packaging.