fairlife ultrafiltered Whole Milk

fairlife is a prominent dairy brand known for its ultrafiltration process, which results in milk with higher protein and lower sugar content compared to standard milk. The brand emphasizes its lactose-free and nutrient-rich profile, catering to health-conscious consumers.

Originally founded in the United States, fairlife expanded its operations significantly into the Canadian market. In Canada, the product is and must be produced using 100% Canadian milk to feature the 'Dairy Farmers of Canada' Blue Cow logo, as seen on the packaging. The brand is produced at a specialized facility in Peterborough, Ontario.

While the brand started as a joint venture, it is now reaching a global scale under the full ownership of a major multinational. This ensures that while the source of the milk is local to meet regional standards and consumer preferences, the corporate backing and distribution networks are part of a global infrastructure.