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Revels chocolates

ownerMars, Incorporated (USA)
originUnited Kingdom
manufacturedUnited Kingdom

Revels are a unique variety of confectionery produced by Mars, Incorporated. Originally introduced to the United Kingdom in 1967, the brand is famous for its assortment of different fillings coated in milk chocolate, creating a 'Russian Roulette' style snacking experience where consumers do not know which flavor they will pick. The mix traditionally includes flavors such as orange, coffee, caramel, raisin, Mars, and Maltesers.

Today, Revels remain a staple of the British chocolate market. While the brand was founded by the Mars family through their UK operations, it is now part of the massive portfolio managed by Mars Wrigley. Manufacturing primarily takes place in the United Kingdom, specifically at the Mars factory in Slough, which serves as a major hub for the brand's production and distribution across Western Europe.

As of 2024 and looking toward the future, Revels remains under the ultimate ownership of Mars, Incorporated, a private American multinational company. The brand continues to maintain its heritage as a classic British snack while benefiting from the global infrastructure and supply chain of its parent company, ensuring its presence in supermarkets and cinemas for years to come.

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