K-Favourites Dijon Senf

Brand & Product Overview

K-Favourites Dijon Senf is a private label condiment marketed under the 'Favourites' (or K-Favourites) premium brand. This specific product is a Dijon mustard, a traditional French-style mustard known for its sharp and fine texture. The label indicates it is made according to French recipes ('hergestellt nach französischer Art').

Origin & Manufacturing

The brand 'K-Favourites' is an exclusive private label of Kaufland, a major German hypermarket chain. While the mustard is inspired by the culinary traditions of Dijon, France, the manufacturing location for private label products can vary between contracted suppliers across Europe. However, it is primarily distributed through the Kaufland network in Germany and Central/Eastern Europe.

Ownership & Corporate Structure

The brand is owned by the Schwarz Group (Schwarz Dienstleistung KG), based in Neckarsulm, Germany. The Schwarz Group is one of the world's largest retail groups, also owning the discount supermarket chain Lidl. As a private conglomerate, the Schwarz Group maintains control over its product lines, focusing on high-quality private labels to compete with established global food brands.