Pukka Elderberry & Echinacea herbal tea

Pukka Herbs is a well-known brand specializing in organic herbal teas and supplements. Founded in Bristol, United Kingdom, in 2001 by Tim Westwell and Sebastian Pole, the company built its reputation on ethical sourcing and Ayurvedic principles. The product seen here is their Elderberry & Echinacea infusion, which is primarily manufactured in the UK.

In 2017, the brand underwent a significant ownership change when it was acquired by the multinational conglomerate Unilever. However, as part of a strategic shift to focus on high-growth categories, Unilever later divested its global tea business. As of 2022 and moving into the future, Pukka Herbs is owned by Ekaterra, which was subsequently acquired by CVC Capital Partners. Ekaterra is the world's largest tea company, managing a portfolio of major brands while maintaining a focus on sustainability and botanical expertise.