Ideal Standard washbasin

Ideal Standard is a historic brand in the bathroom fixtures industry, known for its high-quality ceramic sanitary ware and fittings. The brand traces its roots back to the early 20th century through the convergence of various European and American bathroom manufacturing companies.

Today, Ideal Standard International operates a robust manufacturing network across Europe and North Africa, with major production facilities located in Bulgaria, Italy, and Egypt. The company has undergone significant ownership changes in recent years, evolving from private equity ownership into its current position as a key player in the global bathroom solutions market. As of 2024, the brand is owned by the Villeroy & Boch Group, merging two of Europe's most prominent ceramics and bathroom hardware manufacturers to create a global leader in the industry.