Rituals Hydrating Shampoo

Rituals is a prominent luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam, Netherlands. Inspired by Eastern traditions, the brand focuses on turning every day routines into meaningful rituals. This specific product, the Hydrating Shampoo, is part of their extensive range of bath and body products designed to promote wellness and self-care.

The brand has grown significantly since its inception, opening its first store in Amsterdam's Kalverstraat and expanding globally. Rituals operates its own retail boutiques and maintains a strong presence in department stores and travel retail locations across Europe, the Middle East, and the Americas. Ownership remains private, primarily under the management and vision of its founder, Raymond Cloosterman, through the Rituals Cosmetics Enterprise holding company.

Manufacturing for Rituals products primarily takes place within the European Union, with significant production facilities located in the Netherlands and Germany to ensure high quality standards. As a B Corp certified company, Rituals emphasizes sustainable sourcing and socially responsible production methods across its global supply chain.