Calibre Cleaning Products

Brand History and Origin

Calibre is a well-established private label brand, primarily recognized for its presence in the automotive and household cleaning sectors. The brand was developed to provide consumers with cost-effective alternatives to premium cleaning and maintenance products without sacrificing quality performance. Its origins are deeply tied to the growth of major retail distributors in Australia seeking to offer exclusive home-brand lines to their customer base.

Manufacturing and Ownership

Calibre products are predominantly manufactured in Australia to support local industry and reduce supply chain costs, though certain specialized chemicals or components may be sourced internationally. The brand is currently owned by Super Retail Group, one of Australasia’s largest retailers. Super Retail Group operates as the ultimate parent company, managing a portfolio of iconic brands including Supercheap Auto, BCF, and Rebel. This corporate structure ensures the brand benefits from large-scale distribution networks across Australia and New Zealand.