Purizon Adult Dog Food - Chicken Fillet with Black Angus & Turkey

Purizon is a premium private label brand specializing in grain-free pet food with high protein content. It was originally developed by the German e-commerce company zooplus SE to meet the demand for natural, biologically appropriate pet nutrition.

The product is primarily manufactured in Germany, where the brand maintains its headquarters and logistics hub. This ensures adherence to European quality standards for animal feed and meat sourcing.

As of 2026, the brand remains under the ultimate ownership of zooplus SE, following its acquisition and transition into private ownership by financial investors Hellman & Friedman and EQT. This corporate backing has allowed the brand to expand its presence across the European market while maintaining its focus on high-quality ingredients.