Neutrox Hidra Brilho Shampoo

Neutrox is an iconic Brazilian brand of hair care products that has been a staple in households for over 40 years. Founded in Brazil, it became famous for its pink-capped conditioner and its commitment to democratizing beauty through accessible, high-quality formulations.

Manufacturing primarily takes place in Brazil, where the brand maintains a strong industrial presence to serve the domestic market. In 2011, the brand was acquired by Flora Produtos de Higiene e Limpeza (part of the J&F Investimentos group), which has since expanded the product portfolio to include various lines like 'Hidra Brilho'. The brand remains a Brazilian national pride under the management of a Portuguese-Brazilian industrial giant.