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HTH (Hjälper Torr Hud) is a classic Swedish skincare brand developed by Professor Gunne Rorsman in the 1960s. The brand was founded based on dermatological research into skin-own substances like urea and lactic acid to effectively treat very dry skin.
Today, HTH remains a staple in Scandinavian pharmacies and retail stores. While the brand was originally a Swedish innovation, it has changed ownership over the decades. It is currently owned by the Norwegian conglomerate Orkla through its subsidiary Orkla Care, which manages a wide portfolio of health and personal care brands across Northern Europe. Most HTH products continue to be manufactured in Sweden to maintain quality and local heritage.
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