AZ 3D White Ultra White toothpaste

AZ is a prominent Italian oral care brand that has been a household staple in Italy for decades. Originally standing for 'Azienda Zeta', the brand was founded in Italy and quickly became synonymous with dental research and clinical efficacy, as reflected in its full logo 'AZ Ricerca'.

In the 1980s, the brand was acquired by the American multinational Procter & Gamble. Following this acquisition, AZ products were aligned with P&G's global oral care powerhouse, Oral-B/Crest. Today, AZ 3D White products are effectively the Italian branding for Crest's whitening technology. While the brand is deeply rooted in Italian consumer culture, its manufacturing occurs across several European and global sites depending on the specific product line and regional distribution needs of its parent company.