LION Cereals & Joghurt

LION Cereals & Joghurt is a refrigerated dairy product that combines the taste of the LION candy bar—known for its mix of caramel, wafer, and cereal—with a yogurt base. The product is part of a collaborative branding effort between the cereal line and the dairy category.

The LION brand was originally launched as a chocolate bar by Rowatree's in the United Kingdom in 1976. After Nestlé acquired Rowntree's in 1988, the brand was expanded into the breakfast cereal market. Specifically, the chilled dairy version of this brand is typically manufactured through the 'Lactalis Nestlé Chilled Dairy' joint venture, which operates major production facilities across Europe, including Germany and France. This allows for the integration of global branding with local dairy production standards.