LD Original Snus

LD is a well-known brand of Swedish snus that was originally launched in 2001 by the company Gallaher Group. The brand was created with a focus on providing a traditional snus experience at a more accessible price point.

Since its inception, LD has been manufactured in Vårgårda, Sweden, at the 'Snusfabriken' (The Snus Factory). In 2007, the brand's ownership changed when Japan Tobacco International (JTI) acquired the Gallaher Group. Today, LD remains a major player in the Swedish market, maintaining its production roots in Vårgårda while benefiting from the global reach and resources of its Japanese parent company.