Yum Yum Shrimp Flavour Instant Noodles

Yum Yum is a world-renowned brand of instant noodles that originated in Thailand in 1971. It became a household name globally for its authentic Thai flavors, particularly the spicy and sour Tom Yum varieties. The product in the image is the Shrimp Flavour, which is part of their core 'Asian Cuisine' range.

Manufacturing primarily takes place in Thailand, where the brand maintains state-of-the-art production facilities to ensure consistent quality and flavor. Over the decades, the brand has expanded its reach to dozens of countries, becoming a staple in European and Asian markets.

The brand is owned by Wan Thai Foods Industry Co., Ltd., which was established as a joint venture. Specifically, the ultimate ownership is held by the Ajinomoto Group, a major Japanese multinational food and biotechnology corporation. In many European regions, including the Netherlands, the product is distributed via specialized international food importers or local subsidiaries like Heuschen & Schrouff.