Zero-Cal Liquid Dietary Sweetener

Zero-Cal is Brazil's leading sugar substitute brand, originally developed and launched by the Brazilian pharmaceutical company Abbott Laboratories do Brasil in the 1980s. It was created to cater to the growing demand for dietary and sugar-free products in the Brazilian market, quickly becoming a household name.

In 2000, the brand was acquired by Hypermarcas (now known as Hypera Pharma), one of Brazil's largest pharmaceutical and consumer goods companies. The product is primarily manufactured in Brazil, specifically at Hypera Pharma's industrial complex in Senador Canedo, Goiás. The brand remains under the ultimate ownership of Hypera Pharma, maintaining its market leadership through continuous innovation and a diverse product line including liquid, powder, and various sweetening agents like sucralose and stevia.