Jordans Muesli Deluxe

Jordans is a heritage British cereal brand founded in 1855 by the Jordan family in Biggleswade, Bedfordshire. The brand is well-known for pioneering the granola category in the UK and focusing on whole grain ingredients. Its iconic Holme Mills site became a symbol of traditional milling techniques.

Today, the brand is owned by Associated British Foods (ABF), a global food, ingredients, and retail group. While the original Jordans company merged with the Ryvita brand to form The Jordans & Ryvita Company Ltd, it remains a major subsidiary of ABF. Most of the products, including the Muesli Deluxe range, continue to be produced and packaged in the United Kingdom, utilizing British-grown grains sourced through the Jordans Farm Partnership.