Jumbo Cola soft drink

Jumbo Cola is a private-label soft drink produced for Jumbo Supermarkten, one of the largest supermarket chains in the Netherlands and Belgium. As a store-brand product, it is designed to offer an authentic cola taste as a cost-effective alternative to major international brands.

The branding originated in the Netherlands, specifically from the Van Eerd family's business, which evolved into the modern Jumbo retail empire. While Jumbo manages the brand and recipe specifications, the manufacturing typically takes place in the Netherlands through specialized private-label beverage bottling partners.

Today, the brand is owned by Jumbo Groep Holding B.V., which remains a privately held family company headquartered in Veghel. The product is primarily sold across their extensive network of supermarkets in the Benelux region.