SEEN Hair Care

SEEN is a luxury, dermatologist-developed hair care brand that operates at the intersection of beauty and skincare. Founded in 2019 by Harvard-trained dermatologist Dr. Iris Rubin and entrepreneur Greg Maged, the brand was born out of Dr. Rubin's personal discovery that many traditional hair care products were the root cause of her skin breakouts. After four years of research and formulation, they launched SEEN with a focus on 'skinification'—the philosophy that hair care should be as healthy for the skin as it is for the hair.

The brand's products are formulated to be non-comedogenic (won't clog pores) and safe for sensitive skin, making them a popular choice for individuals dealing with acne, eczema, and scalp irritation. SEEN is headquartered in Bethesda, Maryland, and its products are primarily manufactured in the United States. As of 2026, the company remains an independent private entity, backed by strategic investors including Sator Grove Holdings and other world-class entrepreneurs. The brand has gained significant traction through partnerships with major retailers like Ulta Beauty and extensive sampling programs within dermatology practices across North America.