PROPER Salted Caramel Popcorn

Proper Corn, now simply known as PROPER, is a leading British snack brand headquartered in London. The company was founded in 2011 by Cassandra Stavrou and Ryan Kohn, who began by tumbling popcorn in a cement mixer and using original recipes to create a healthier alternative to traditional snacks. Known for its vibrant packaging and B Corp certification, the brand has expanded from its popcorn roots into crisps and other savory snacks.

In 2021, PROPER merged with Eat Real to form the 'Better For You' (BFY) snack group, under the ownership of Exponent Private Equity. Today, the brand is part of the Warrell Corporation portfolio via strategic investment or direct brand management depending on the region, though it remains a quintessentially British success story with its primary development and manufacturing based in the UK. The brand continues to focus on natural ingredients and bold flavors, maintaining a strong presence in major UK retailers and international markets.